Gross Value Added (GVA)
Gross Value Added, commonly referred to as Value Added (VA), is a performance measure.
It is assuming more prominence in the creative sector, especially from a government perspective.
The UK government use it to measure and monitor the performance of the national economy, it is now the measure preferred by the Office for National Statistics to measure the overall economic well-being of a business sector. It is used in the estimation of Gross Domestic Product, a key indicator of the state of the whole economy.