Category Archives: Marketing

Measuring Performance In Business

Measuring Performance In Business

The WHO of Performance Performance measurement and performance management plays a vital part in business success, sustainability and growth.  It is not a onetime event rather it is a continuous process. Successful Business Performance Measurement and Management can be summarised in the pneumonic Who.  ‘Who’ stands for the following: WhatHow Outcome What: is all about what is measured, and more importantly

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Cost Type: Direct & Indirect

Cost Type: Direct & Indirect

Accountants classify cost as either direct or indirect. Differences between direct and indirect costs It is important to know the difference as this helps when it comes to: Pricing of goods and services Business Planning Controlling costs Understanding profitability of customers, products and services Improving efficiency Direct cost This refers to cost related to the production of products.  Below are

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Healthy Business, Healthy You

Healthy Business, Healthy You

Getting a Healthy Business is Like getting a Healthy You A healthy business is what we strive for. This blog will outline a five point approach for getting and improving business health, and how the approach has a lot in common with getting and improving personal health. Firstly, Objectives: It’s important to have objectives, for improving our personal health one

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Don’t Worry: Take Control of Your Numbers: Plan, Control and Decide

Don’t Worry: Take Control of Your Numbers: Plan, Control and Decide

Maintaining and growing your business This requires many things coming together, such as customer satisfaction, gaining clients, good products and services, motivated workforce, good relations with suppliers etc. An area often neglected is being able to take control of your business numbers and implement three key ingredients of managing your business, Planning, Control and Decision Making (PCD). A plan is

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Manage What You Measure

Manage What You Measure

Take charge of the numbers What gets measured, gets managed. This phrase was coined by Peter Druker, the ‘father of modern management’, way back in the early 1950s. We still referred to him all these years later. It becomes challenging to know how our business is doing, our progress to our objectives, what we are doing right unless we are

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Happy Monday, Happy Accountants – Happy Animals!

Happy Monday, Happy Accountants – Happy Animals!

Happy Animals – We are happy to see our Animal Charity Drive continues to grow in 2019. We are also happy that the Tax Return Season has ended! We’re now getting on with many other aspects of our business. For those of you that know us we are not your “common garden accountants”. We like to go the extra mile

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Getting Started with Cloud Accounting and Xero: Three Things to Know

Getting Started with Cloud Accounting and Xero: Three Things to Know

Financial and business information plays a vital role in the management of businesses. It is used for numerous day-to-day operations: To comply with accounts, tax, PAYE and VAT obligations To tell us about levels of cash, income, costs, debt and monies owing To track income and expenditure from products, services and project. A cloud-based accounting system like Xero helps you

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Keep Business Cash Flowing

Keep Business Cash Flowing

Cash is the most important financial commodity that keeps the business wheels rolling.  Cash is the life-blood of any business and is vital for survival, sustainability, investment and growth.  We need cash for a whole variety of things, from paying staff, suppliers and bills, buying equipment, servicing loans and paying taxes. Three things to remember to help keep that business

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A BIG THANK YOU re our successful charity drive

A BIG THANK YOU re our successful charity drive

Here at Pro Active, Scampi and the team would like to say a BIG thank you to all you kind animal lovers out there that donated to Scampi Claws Christmas Charity Pet Drive at Christmas. It grew from a small idea amongst the Pro Active team to something much bigger. We thought it was a great way to show we

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Marketing On A Budget

Marketing On A Budget

Effective and cost efficient marketing (contrary to popular belief) doesn’t have to have a huge price tag attached to it. However if you don’t do your research it can work out to be expensive. Numerous advertising companies will contact you promising vast increases in your sales if you sign up to one of their many (usually expensive) packages. However many

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